TAKE WHATEVER YOU WANT

 


Neither man in this story asked permission for anything.


Arthur Jafa splices police dashcam footage, Dylann Roof's final moments before a massacre, and grainy VHS clips of Black joy into single-channel videos that earned him the Golden Lion at the 2019 Venice Biennale. Richard Prince rephotographs other photographers' pictures and once explained his method with disarming honesty: he never liked his own work, because he had made it — so the logical alternative was to take someone else's instead.


This fall, Fondazione Prada is publishing a 436-page book about the two of them, sitting side by side.


The book accompanies "Helter Skelter: Arthur Jafa and Richard Prince," curated by Nancy Spector at the foundation's Venice palazzo through the Biennale season. It's designed by Peter Saville — the graphic designer behind Joy Division's Unknown Pleasures — with a foreword by Miuccia Prada herself. Two artists whose entire practice runs on taking images without asking now have their conversation curated, designed, and bound by one of the most controlled luxury institutions on the planet.


Marcel_Duchamp,_1917,_Fountain,_photograph_by_Alfred_Stieglitz.jpg | Source: Wikimedia Commons, Public Domain (US, published 1917) — Alfred Stieglitz's photograph of Duchamp's "Fountain." Not from the current exhibition.



Jafa, born in Mississippi in 1960, and Prince, born a decade earlier, both credit the same ancestor: Marcel Duchamp, who in 1917 bought a urinal, turned it sideways, signed a fake name on it, and called it sculpture. Spector, the show's curator, has described that gesture as a form of artistic piracy. Jafa and Prince, in her framing, are Duchamp's heirs.


What separates them is what they're scavenging for. Jafa's appropriations trace a specific American violence, assembled not to celebrate that history but to indict it. Prince's appropriations run toward an ongoing interrogation of white American masculinity through the very images — muscle cars, biker gangs, pulp-novel covers — that masculinity uses to sell itself.


The exhibition's title borrows from the Beatles song, itself named for a British fairground ride. In late 1968, Charles Manson appropriated the phrase for his prophecy of an apocalyptic race war. A word for a children's amusement ride became, within months, a byword for the worst violence one group of Americans could imagine visiting on another — and now names a show funded by a fashion house.

The_Richard_Mutt_Case,_The_Blind_Man,_No._2,_New_York,_1917.jpg | Source: Wikimedia Commons, Public Domain (US, published 1917) — "The Richard Mutt Case" editorial. Not from the current exhibition.


Duchamp's urinal was thrown out shortly after he exhibited it, known today only through a photograph. A century later, the same impulse to simply take what already exists and call it art has a Peter Saville-designed cover, a Miuccia Prada foreword, and a spot on the Fondazione Prada shelf. When appropriation gets its own foreword from a fashion house's owner, has it become art history's tradition — or exactly the establishment it once had nothing to do with escaping?


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